Interview with Nino Eliava and Ana Mokia, founders of 0711 ‘TBILISI’
With their distinct, instantly recognisable design, 0711 bags are fast becoming a favourite amongst fashion lovers. Currently, the brand has 30 permanent stockists and the list grows every season. Based in Tbilisi Georgia, we discover the passion behind the creation of the brand with 0711 founders Nino Eliava and Ana Mokia.
Hello Nino and Ana, please tell us how your brand 0711 came about.
Initially, we wanted to create complimentary products for the launch of our e-store and as we have a passion for accessories, we started the brand 0711 with knitwear accessories. Our first product was a beanie embellished with semi-precious stones and much to our surprise, the products were well-received by our clients! The initial success encouraged us to show the products during PFW to potential buyers and very soon, we got the attention of world-renowned stockists such as TSUM Moscow, Bon Marche Paris, 10 Corso Como Seoul, Moda Operandi and Browns Fashion London to name a few. We then decided to take the plunge and diversify our range of products by expanding into bags, which was an even bigger success amongst our stockists and clients!
What is the inspiration behind the design of the bags?
We are very inspired by strong, independent women who understand the essence of accessorizing. We love pieces that stand out and compliment your look in a very special way! As we are always on the go, we designed the bags to be classic and functional hence, the shoulder straps that come with each bag. Also, as much as a practical bag was important, we wanted a modern look that is timeless and can be worn from day to night. After some thought, we decided that plexiglass and natural wood made a great contrast with traditional hand weaving – a bit of old and new; and that became our signature design.
Are all the bags made in Georgia?
Yes, all our products are hand made in Tbilisi, Georgia. Quality is important to us and we have a specialized production team that is growing at a very fast pace as demand for our bags increases! Generally, it takes up to 5 days to produce a handbag.
We are a huge fan of your plexiglass bags! We’ve also had clients asking for more variety – Will we see 0711 leather bags very soon?
That’s a great question! We’ve had many customers ask us the same question and the answer is yes! In fact, we have already launched our first leather bags for AW18/19, which were welcomed warmly by our stockists and customers. The very first models are embossed leather handbags in three color ways: white, ginger and brown. Bucket bags made with natural wood were also introduced for the coming season and we are very excited with the new additions to the 0711 family. They will be available for purchase in stores this September.
Will the brand design clothing in the near future?
While that is a very intriguing idea, we think it is best for us to focus on the handbags for the time being as we have just introduced leather and bucket bags into the collection. We want to develop our range of accessories to its fullest potential and once we have achieved that, we might move into clothing in the future. But for now, our focus is to expand 0711 accessories even further!